Well over half the world’s population watched the Paris 2024 Olympic and Paralympic Games.
The International Olympic Committee (IOC) has publicly released its Marketing Report for the 33rd Olympiad and spruiked some impressive numbers.
IOC President Thomas Bach said a record 84 percent of the potential global audience followed the Games.
“This equates to around five billion people and underlines the massive success of the Games in Paris,” Mr Bach said.
The report stated that was a 25 percent increase in the amount of coverage watched, compared to the Tokyo Games, with 28.7 billion hours of footage viewed around the world on Media Rights-Holders platforms.
“This meant every viewer watched on average nine hours of coverage, a 20 percent increase on the previous Games,” it stated.
In Australia, Nine’s coverage was broadcast to a national total television reach of 19.5 million.
The report showed that the host broadcaster, the Olympic Broadcasting Services (OBS) produced a record 11,000 hours of content for Paris 2024, surpassing any previous Games.
It found technological innovations also played a key role in elevating broadcast coverage to new levels.
“Cinematic lenses with a shallow depth of field created a more intimate and immersive experience, while a wide array of new data-driven graphics provided real-time, detailed insights into athletes’ performances.”
The IOC report stated artificial intelligence (AI) played a crucial role in optimising broadcast operations, driving content creation and delivering data in innovative ways.
It said multi-camera replay systems powered by cloud-based AI and deep learning generated 3D models and texture mappings to offer unprecedented insights into the intricacies of each performance.
“Other advancements included AI-driven motion tracking and intelligent stroboscopic analysis, which provided broadcasters and audiences with real-time data visualisations and insights into athletes’ performances.
“For the first time, specific applications featured real-time trajectory analysis for archery, enhanced data graphics for diving, serve reaction time for tennis, and ball spin detection for table tennis.”
Download: IOC Marketing Report 2024
