The Australian Recording Industry Association (ARIA) has called for action to require radio stations to play local music during peak times.
It also has asked for local music to be played 25 percent of the time.
The call came as part of the public consultation for the Australian Communications and Media Authority’s review of Commercial Radio Australia’s (CRA) Code of Practice.
ARIA and the Phonographic Performance Company of Australia (PPCA) said the code review highlighted the crucial opportunity “to ensure Australian radio audiences have a chance to connect with Australian music”.
ARIA and PPCA CEO Annabelle Herd said the review marked the first time in decades that there had been real momentum for change.
“We cannot miss the critical chance to give our homegrown music the radio airtime it is supposed to be getting under broadcasting legislation,” she said. “It is long overdue.”
The ARIA/PPCA submission called for:
- Changes to the code to ensure local music is played during peak listening hours.
- Local radio being required to play more local music. “If not 25% across the board, then at least enforce the rules we already have.”
- Redefining of “new music” so fresh Aussie sounds “get a spin”.
“These rules exist to serve Australian radio audiences,” Ms Herd said.
“Effective rules and better enforcement will have a big impact on our local culture and the listening experience for all Australians.
“CRA erroneously believe the current system is fair and effective. While there are pockets of positive change happening in commercial radio, CRA have not and will not propose any reform.”
ARIA is encouraging the listening public, artists and industry to make submissions before consultation closes on Sunday 18 May.
