Queenslanders led the nation last year in switching to generic-name products to combat the cost-of-living crisis.
In a recent survey, more than 53 percent of shoppers from the Sunshine State said they switched from brand-name products to generic-name products at the supermarket in the last 12 months to save money.
Compare the Market General Manager of Marketing and Communication Chris Ford said the data showed the national average was just under 44 percent.
“The cost-of-living crisis is one of those things that won’t be going away any time soon and our research found that many Australians are already saving money by being disloyal to big names at the supermarket, and purchasing generic brands instead,” Mr Ford said.
While more Queenslanders switched in the past 12 months, the survey showed Western Australia was the most frugal state in Australia.
Mr Ford said the research revealed that 1 in 5 Western Australians surveyed (20.2 percent) had been exclusively buying generic name products in the past 12 months when grocery shopping.
He said this put the state well above the national average of 15.7 percent who have already switched from big brands to generic names and ahead of other states, including Queensland (11.9 percent).
The survey found that brand name cleaning products, milk and bread where the products most often swapped for generic-name alternatives.
