Hundreds of travel businesses and organisations from more than 30 countries have descended on Brisbane this week for the southern hemisphere’s largest international tourism trade show.
The global industry leaders will be engaging with 1500 exhibitors at Australian Tourism Exchange 2025 (ATE25) being held at the Brisbane Convention and Exhibition Centre until Thursday (May 1).
Queensland Premier David Crisafulli said the event was a great opportunity to showcase Queensland in the lead up to the 2032 Olympic and Paralympic Games.
Premier Crisafulli said more than 330 media and trade representatives would experience Queensland first-hand through familarisation trips as part of the event, taking in more than 340 Queensland products across the State.
“Queensland tourism operators will showcase their unique experiences to more than 720 international buyers from 31 countries this week,” he said.
“Before and after ATE25, Tourism and Events Queensland hosted 63 familarisation programs for international media and trade representatives, who have had 346 Queensland experiences across all corners of the State.
“While 2032 is a once-in-a-generation opportunity, it’s brilliant to see so many of the State’s tourism operators displaying at ATE25, to keep Queensland top of mind for international travellers.”
Tourism Australia Managing Director Philipa Harrison said ATE was a chance for the tourism industry to meet face-to-face with key tourism decision makers from around the world.
“It’s a great opportunity to tell them about the incredible products and experiences Australia has to offer for international holidaymakers.”
Tourism and Events Queensland CEO Craig Davidson said media and trade visits had spanned the State.
“People simply love Queensland when they are exposed to it, so we’ve gone to considerable effort to ensure they are taken out and about and given a true taste of Queensland’s beauty, culture, adventure and eco-tourism experiences,” he said.
