Consumers put Bunnings back on top of trust table

Outside Bunnings store | Newsreel
Bunnings was Australia's most trusted brand in 2023 | iStock

Bunnings has regained its crown as Australia’s most trusted brand.

In Roy Morgan’s annual survey, Bunnings pipped Woolworths in the 2023 rankings, breaking the supermarket’s 3½ year hold on the top spot.

Roy Morgan CEO Michele Levine said Australians’ distrust in companies generally had grown in the past year, with reasons including corporate greed, poor customer service, unaffordable prices, dishonesty, unethical practices, and poor privacy practices.

“Bunnings has managed to buck the trend against an economic environment where trust has eroded,” Ms Levine said.

The 10 most trusted brands:

  1. Bunnings
  2. Woolworths
  3. Aldi
  4. Kmart
  5. Coles
  6. Apple
  7. Toyota
  8. Myer
  9. Big W
  10. Australia Post

Telecommunications company Optus remains the most distrusted brand in Australia.

It is followed by social media giant, and former and long-standing most distrusted brand, Facebook/Meta.

Ms Levine said many of the most distrusted brands had faced significant scandals in recent years, including content policies and moderation, widespread data breaches and allegations of profiteering.

The 10 most distrusted brands:

  1. Optus
  2. Facebook/Meta
  3. Qantas
  4. Telstra
  5. Newscorp
  6. medibank
  7. Amazon
  8. tiktok
  9. X
  10. Nestle