Olympic flavour to tourism industry’s election asks

Woman walking in Queensland rainforest, Australia. | Newsreel
QTIC has laid out it Federal election priorities for the Queensland tourism sector. | Photo: Sol Stock

By Steve Zeppa

Queensland tourism operators have urged an incoming Federal Government to support sector workforce development and sustainability and cultural goals in the lead up to the Brisbane 2032 Games.

In a pre-election submission, the Queensland Tourism Industry Council (QTIC) has suggested dedicated federal funding be allocated for tourism apprenticeships and training to meet demand for a skilled workforce leading up to the Olympic and Paralympics.

The peak industry body for the tourism, hospitality, and events sectors in Queensland, stated the state’s tourism sector faced a critical workforce shortage, with over 4000 vacancies currently unfilled.

In its submissions it said expanding the Working Holiday Maker program and reducing barriers for international students would also play a key role in bolstering the workforce ahead of major events like the Brisbane 2032 Games.

“The tourism sector’s contribution to economic recovery, regional employment, and national prosperity cannot be overstated,” the submission states.

“Strong government support is crucial to ensuring that Queensland, and Australia, remains at the forefront of the global tourism landscape, capitalising on future opportunities such as the Brisbane 2032 Games, while also building resilience against potential economic and environmental challenges.”

The submission outlined a number of key pillars, in addition to supporting workforce development, where action was needed. These included:

  • Boosting international visitation growth, with a suggestion to freeze the Passenger Movement Charge at $70 for the next five years to maintain competitiveness.
  • Addressing rising insurance costs for tourism businesses, with a call to establish a Joint Taskforce on Insurance Affordability to explore national solutions and develop a sustainable insurance landscape.
  • Investment in tourism infrastructure and regulatory reforms, stating never in the history of Australia had it been harder to attract new investment in product development.
  • Advancing sustainability and net zero targets by investing in Sustainable Aviation Fuel (SAF), the National EV Charging Network, and eco-friendly tourism businesses.
  • Promoting First Nations Tourism and Cultural Heritage though initiatives, such establishing a First Nations Cultural Centre in Queensland ahead of Brisbane 2032.

Download: QTIC 2025 Federal Election Priorities Paper