A national industry association is looking to add some meat to the social media chops of its members.
Meat & Livestock Australia (MLA) is launching a Social Media Academy to create influential red meat ambassadors in an attempt to better showcase the work of producers.
MLA Managing Director Michael Crowley said the program would help Australians living in cities see how red meat was produced on-farm.
Mr Crowley said content producers who signed up to the Academy could boost their profiles as well as support their community and the broader red meat industry.
“Australian livestock producers are highly trusted by the community to raise high quality, nutrient-dense food and its imperative that customers continue to have these high levels of trust,” he said.
“MLA’s Social Media Academy will assist producers show best practice in caring for livestock and the environment so customers can continue to feel good about eating red meat.
“We’ll be doing this on social media where Australians are highly engaged in receiving and sharing information.”
Mr Crowley said the Social Media Academy was an extension of MLA’s Ambassadors for the Red Meat Industry, which harnessed the power of producers to engage with the community and reveal the facts about best practice red meat production.
He said Social Media Academy participants would attend workshops at TikTok’s head office and walk away with the skills they needed to build a community and following, as well as insights into boosting positive community perceptions about Australian red meat production.
Learn more about the MLA’s Social Media Academy.
