The North Queensland Cowboys rugby league club has joined a campaign to encourage more women to join the manufacturing industry.
Queensland Manufacturing Minister Dale Last said the new campaign would highlight the achievements of the state’s manufacturing trailblazers, through match day advertising and business development opportunities for regional manufacturers.
Minister Last said the partnership would promote career opportunities and inspire Queenslanders to consider a future in the manufacturing sector.
“We’re spreading the word by teaming up with the North Queensland Cowboys, tapping into their enormous reach both on and off the field,” he said.
“There are exciting career opportunities for women and girls designing and making products that solve real-world problems.
“The NRL has a growing fanbase of young women and we’ve jumped at the opportunity to partner with one of the league’s strongest and most trusted brands to share our message.”
North Queensland Cowboys Chief Executive Jeff Reibel said the partnership would create opportunities for women in the local community.
“Together the North Queensland Toyota Cowboys and the Queensland Government are putting women in manufacturing in the spotlight,” Mr Reibel said.
“The partnership will also support our NRLW team and NRL Cowboys House program.
“This is an exciting partnership that highlights our shared focus on initiatives that improve women’s economic opportunities.”
