Business lands new brand to enhance opportunities

Mining equipment. | Newsreel
Queensland has a new business brand. | Photo: Dazman (iStock)

Queensland has launched a new business brand to attract international investment.

State Finance, Trade, Employment and Training Minister Ros Bates said the new brand, QueensLand of Opportunity, would give the State’s exporters and investors the platform they needed to succeed.

“(The) bold new global brand positions the State as Australia’s gateway to investment, trade, study and work,” Minister Bates said.

She said the brand would be rolled out across all government Departments that operated overseas and through Trade and Investment Queensland’s global network of 27 offices in 18 markets, supported by a new website, prospectus and coordinated digital campaigns across Asia, North America, and Europe.

“With the Brisbane 2032 Olympic and Paralympic Games placing Queensland firmly in the global spotlight, the Government is making sure the world sees Queensland as more than a place to visit, but a place to invest, innovate and create jobs.

“Queensland is a land of opportunity, with world-class strengths in critical minerals, advanced manufacturing, agriculture, biotech and education.”