Bullets fans set for game-changing experience

Brisbane Bullets CEO Malcolm Watts and QUT Vice-President Engagement and Chief Marketing Officer Professor Mark Harvey. | Newsreel
Brisbane Bullets CEO Malcolm Watts, left, and QUT Vice-President Engagement and Chief Marketing Officer Professor Mark Harvey. | Photo: Supplied by QUT

Brisbane Bullet fans can expect their game-day experience to be taken to a new level next season.

The Brisbane basketball franchise today signed a partnership with QUT, the become the team’s Education Partner.

Through the arrangement, the Brisbane university will bringing its expertise in digital innovation and education, paving the way for creating more immersive and engaging experiences for fans.

QUT Vice-President Engagement and Chief Marketing Officer Professor Mark Harvey said the partnership was a great opportunity to connect with one of our state’s most dynamic sporting teams.

“We look forward to being part of exciting times ahead for the Bullets as they consolidate their position as a national sporting pacesetter – and, through our students’ real-world skills and creative drive, enabling them to deliver state-of-the-art engagement with their passionate supporters,” Professor Harvey said.

Brisbane Bullets CEO Malcolm Watts said QUT stood out as a university that was driven by innovation.

“By merging ideas, technology and innovative thinking, through our partnership with QUT, we look forward to creating more engaging and immersive experiences for our fans,” Mr Watts said.

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