The official emblems of Brisbane 2032 Olympic and Paralympic Games are now fully revealed after a series of unveilings across Queensland.
The emblems are made up of six pieces, each representing a distinctive animal and colour palette.
Games Organising Committee (Brisbane 2032) President, Andrew Liveris said the emblems were an opportunity to promote the unique character of a Games, “inviting the world to learn more, visit, invest and be part of an event unlike any other”.
“In the case of Brisbane 2032’s Emblems, multiple elements have been subtly woven together to encapsulate the uniqueness of our home and environment and the global appeal and symbol of the Games,” he said.
“The reveal has been a proud and significant moment in our Games journey, as our Emblems help focus the eyes of the world on Brisbane, Queensland and Australia – and the incredible nature and wildlife, mixed with warm and welcoming character, that will be on full display in just under six years’ time.”
Input was widely canvassed
Mr Liveris said the Emblems had been warmly received by senior Games stakeholders, including the International Olympic Committee (IOC) and International Paralympic Committee (IPC).
“We canvassed a wide cross-section of local and international communities ahead of the reveal, as well as conducting extensive market research, testing elements and ensuring there was a high degree of likeability, distinctiveness and memorability,” Mr Liveris said.
“Pleasingly, there was overwhelming positivity towards our thinking and I look forward to promoting our Emblems far and wide as we continue towards 2032.”
The key elements of the Emblems
The following are the key components of the emblem design.
- Two variations of the Pink Cockatoo (Olympic Games theme) and Sulphur-crested Cockatoo (Paralympic Games theme). Organisers says Cockatoos are known for their “cheeky, inquisitive and playful nature” – synonymous with Queenslanders and Australians.
- The outline of Queensland within the cockatoo’s crest: with Queensland home to Australia’s third Olympic Games and second Paralympic Games in 2032.
- The Olympic and Paralympic flames within the cockatoo’s crest: a universally recognised symbol of unity, hope and inspiration.
- A group of three and two feathers on the cockatoo’s crest: a subtle nod to a home Games in ‘32.
The Brisbane 2032 Olympic and Paralympic Games Emblems were created by a local and global creative agency consortia, overseen by Brisbane 2032.
Praise from international bodies
IOC Coordination Commission Chair Mikaela Cojunangco-Jaworski said the emblems helped Brisbane and Queensland take their place in “a historic line of Olympic identities stretching back over a century”.
It will be Australia’s third time hosting the Games, after Melbourne in 1956 and Sydney in 2000.
“This vibrant expression of these Games is one that will travel the world, telling the story of Brisbane 2032,” she said.
“It is also a symbol of excitement and ambition that a generation of young athletes and fans will now grow up with over the next six years.
“Bringing together the nature and character of the country, this region and its people with iconic Olympic imagery, this Emblem could not be better suited to carry these Games forward.”
International Paralympic Committee President Andrew Parsons said that each time you looked at the Brisbane 2032 emblems you could notice small details that carry special meaning.
“The first time I saw the Paralympic emblem it put a really big smile on my face,” he said.
“The cockatoo is such a happy, fun, and colourful creature; it transforms any environment it is in, bringing great joy. This is exactly what the Brisbane 2032 Paralympic Games will do. They will bring great emotion to everyone involved and have a transformational impact on society.”
The six pieces of the emblems were unveiled across Queensland over the past week at the iconic spots in the images below.
Creating a Games legacy
Brisbane 2032 Vice President and Minister for Communications and Sport Anika Wells said the Brisbane Games would inspire the next generation of athletes and encourage more young people to take part in sport.
Brisbane 2032 Board Director and Brisbane Lord Mayor Adrian Schrinner said the emblems were a celebration of our city, our lifestyle and the once-in-a-generation opportunity we have as Host City.
“They reflect the Brisbane people know and love: vibrant, resilient, connected, friendly, playful and a little bit cheeky,” he said.
“They are also a symbol of the excitement building across our city as we get ready for Brisbane’s biggest global moment.”
First Nations elements are within the emblems, with cockatoos having a strong connection to Country and seen as messengers carrying cultural meaning and linking people to place, story and ceremony.
The Emblems are different to the Games mascots, which will be revealed closer to Games time.
