Coles has unveiled more than 200 Christmas products priced at $10 or less and a fresh emphasis on festive food that can be cooked quickly.
Coles and Liquorland customers have been promised 371 exclusive Christmas food and drink products this year.
This includes 158 new additions and a 40 percent increase in the Coles Finest Christmas range.
Coles Chief Executive Officer Leah Weckert said customers wanted Christmas to feel special without spending the whole day preparing meals.
“Customers are thinking carefully about both their time and money this Christmas, so we’ve focused on giving them more choice across the shop,” Ms Weckert said.
“We’ve also taken care of more of the preparation, from slow cooking the turkey to partially pre-slicing the ham and creating entertaining options ready in minutes. Customers can add their own finishing touches, put something impressive on the table and take the credit.”
Coles Ambassador Curtis Stone said an impressive Christmas spread did not mean cooking everything from scratch.
“Christmas food should feel generous, delicious and made for sharing, but that doesn’t mean spending the whole day in the kitchen,” he said.
“One of the best things about an Australian Christmas is the fresh in-season produce. Add a colourful salad or crispy potatoes alongside one of the convenient centrepieces and you’ve got a beautiful table without overcomplicating it.”
The Coles Christmas range includes:
Hokkaido Scallops
Limited-edition Hokkaido Scallops 4 pack 300g ($14.50 | $4.83/100g) are prepared in their shells and can be ready in the air fryer in around 10 minutes.
Prosciutto
Prosciutto Wrapped Triple Cream Brie 240g ($11 | $4.58/100g) pairs crisp prosciutto with a molten brie centre.
Hash Brown Topple Tower
The Coles Christmas Hash Brown Topple Tower 18 pack 480g ($10 | $2.08/100g) features crispy, stackable hash browns made for sharing and comes with a smoky tomato relish for dipping.
Spiral Ham
Spiral Ham with Cherry & Orange Glaze ($25/kg). Made from Australian pork and serving more than 12, the boneless ham is partially pre-sliced for easier carving, with customers simply adding the glaze for a caramelised finish.
Slow Cooked Free Range Turkey Crown
Slow Cooked Free Range Turkey Crown 1.7kg ($55 each |$3.24/100g), made with Australian turkey and slow cooked for 3.5 hours before being finished at home for around 40 minutes.
Beef Rib Rack Roast
Slow Cooked Beef Rib Rack Roast ($58/kg), slow cooked for five hours and ready to reheat and serve.
Pork Crackling Rib Roast
Slow Cooked Pork Crackling Rib Roast ($28/kg ) serves four to six and can be finished in the air fryer in around 20 to 25 minutes for crisp crackling, keeping the oven free for the rest of Christmas lunch.
Mixed Berry Pies
Coles Christmas Mixed Berry Pies 6 Pack 360g ($6.25 | $1.74/100g) combining sweet strawberries, tart cranberries and apple in buttery short crust pastry.
Jewelled Christmas Pudding
Luxury Jewelled Christmas Pudding 900g ($19 | $2.11/100g).
Stocking fillers
Coles Mini Peppermint Candy Canes 30 pack 225g ($2.50 | $1.11/100g), Coles Chocolate Coins 100g ($3 ($3.00/100g) and Coles Charity Mini Cards 30-pack ($4)
Other treats and gifts
Dark Chocolate Lamington Inspired Block 90g ($4 | $4.40/100g)
Three Cheese Potato Bake 350g ($6 | $1.71/100g)
Vegetable Bon Bons 14 pack 280g ($8 | $2.86/100g)
Garlic Prawn Arancini 400g ($10 | $2.50/100g)
Skinless Salmon Fillet with a Pomegranate Glaze 700g ($38 | $5.42/100g)
Mint Slice™ Inspired Trifle 850g ($18 | $2.18/100g)
Liquorland
Levenside Whisky Gift Pack ($76)
Mayfair Pink Gin Gift Pack ($61)
