Aussie mums almost one in a billion

Mother and young child with flowers| Newsreel
Flowers are the number one gift for Mother's Day. | Photo: Petren Kod (iStock)

Aussie mums are set to be showered with $995 million worth of love this Sunday.

The Australian Retailers Association (ARA) said this year’s Mother’s Day spend is tipped to see a 7.5 percent increase on 2023 numbers.

A Roy Morgan survey found while popular gifts included dining out, trips away and other personal experiences, alongside clothing, sleepwear, jewellery, chocolates, candles and fragrances, the mainstay Mother’s Day gift was flowers, with 41 percent of respondents intending to purchase them this year.

The survey found that despite the increased spend, 400,000 fewer people were set to buy Mother’s Day gifts in 2024 – highlighting the impact of the cost-of-living crunch.

ARA CEO Paul Zahra  said the higher overall spend was attributable to a higher spend per person of $102 (up from $92 in 2023), reflecting inflationary driven price increases and indicating those who were less affected by cost-of-living pressures are spending more.

The survey found roughly one-fifth of Australians would celebrate the occasion with a meal at a café or restaurant, while 35 percent of Aussies would spoil mum with a feast at home.