Tickets on sale for Bluey immersion

Animated character Blue in front of Brisbane sign
Tickets to Bluey's World go on sale this week. | Photo: Supplied by Bluey's World

Fans of the hit children’s animated series Bluey can be the first to secure tickets to Brisbane’s latest immersive experience when tickets go on sale today.

Bluey’s World, housed within the 4000sqm Northshore Pavilion in the inner-city northern suburb of Hamilton, will take visitors into the Heeler’s iconic family home and backyard.

The show has been a hit around the world, with international interest in the “real-life” experience expected to be high when it opens on November 7, this year.

Promoters said the Bluey’s World immersive experience featured real-life sets, recognisable scenes, and beloved characters and games from the show.

Director Brands and Licensing BBC Studios ANZ Kate O’Connor said the magic of Bluey wasn’t only in the universally relatable characters and storytelling, it was also in the setting.

“The beloved Heeler house in beautiful Brisbane is so well known to fans that it’s (near) recent sale made the prime-time news.”’ Ms O’Connor said.

“We are so excited that fans will finally get the opportunity to step inside and play in the Heeler’s iconic family home for real life.”

Queensland Tourism Minister Michael Healy said Bluey was globally adored and arguably our most famous Queenslander.

“This special event is so highly anticipated, we expect more than 200,000 visitors will enjoy Bluey’s World in its inaugural year, injecting more than $18 million into the local economy.”

Tickets for Bluey’s World, which start from $49.40, go on sale on Tuesday, May 21. For ticket information and to book visit blueysworld.com.