No illusion as Theatre of Magic’s success goes global

Theatre of Magic founders Josh Norbido, Christopher Wayne and The Amazing Nigel. | Newsreel
Theatre of Magic founders, from left, Josh Norbido, Christopher Wayne and The Amazing Nigel. | Photo: Supplied by T.O.M

The magic is spreading, with an illusionary Brisbane entertainment experience going global.

Theatre of Magic (T.O.M), which stages intimate magic shows at Rydges Fortitude Valley every Saturday night, is set to open a venue in Boston later this month.

The United States opening will be closely followed by a launch in Melbourne in September.

Co-creator Christopher Wayne, also known for his Las Vegas hit The Naked Magicians and family hit Showmen, said the team wanted to create something truly unique in Brisbane that could set a world standard.

“Now, that vision is expanding, and we’re humbled and amazed by the response.”

Wayne said with its intimate 40-seat venue styled like an old-world library, complete with candlelight and cocktails, Theatre of Magic looked to redefine what live magic could be.

He said it was more than just a magic show, with T.O.M becoming a creative hub and cult experience as the weekly sold-out performances featured a rotating lineup of Australia’s finest magicians and international guest stars.

“We’ve made the night all about the audience experience. It’s close-up, world-class magic just inches from your face, and it sells out every week,” he said.

“When Brisbane talent makes it big, they usually leave. We’re staying—and bringing the world to Brisbane’s front door.”

Wayne said T.O.M was on a roll having just received Trip Advisor’s prestigious Travellers’ Choice Award, placing it among the top 10 percent of attractions worldwide.

He said the August opening at Boston’s prestigious Theatre District would be the first global foray, with the September launch at Melbourne’s Victoria Hotel, the third Australian venue, adding to the foundation Valley venue and recently added shows at Toowoomba’s Empire Theatre.

“We’ve spent years saying that Australia is home to some of the world’s best performers. Now, the world is catching up.

“We’ve worked hard to take audiences back to the golden age of live entertainment. This isn’t just a tourist attraction, this is Brisbane’s most magical night out, and now it’s Toowoomba, and soon to be Boston and Melbourne’s.”