In the ongoing battle to protect their intellectual property from artificial intelligence (AI), musicians now have access to their own top-level internet domain.
The .MUSIC registry this week announced the global launch of the community-based .MUSIC top-level domain name extension and a verified MusicID system.
Registry CEO Constanine Roussos said .MUSIC was designed to provide verified digital identities for music artists, creators, songwriters, industry professionals, organizations and brands.
“.MUSIC will provide a trusted, vetted and secure digital space and safe haven for legal music consumption,” Mr Roussos said.
“The registration and use of .MUSIC is exclusive to verified members of the global music community, enabling them to protect, control and oversee their music identities across the internet.”
Mr Roussos said the launch came with increasing concerns about non-consensual AI deepfakes, voice cloning and the unauthorized use of the music community’s intellectual property.
“.MUSIC offers a credible solution to these challenging problems.
“The domain fosters a more trustworthy and transparent global music ecosystem by helping fans and platforms easily identify music created by real, authenticated humans and music entirely generated by unaccountable AI or bots.”
He said it would help the music industry to reclaim control of its digital footprint.
“By offering verified MusicIDs, we are giving the global music community the ability to secure their digital identity, protect their creative works, and ensure that their presence online is authentic and safeguarded from impersonation, fraud, and AI misuse.”
Recording Industry Association of America CEO Mitch Glazier said the launch of .MUSIC verified digital identities was an important step forward in the effort to deliver a safe, trustworthy space for artists, fans, and the global music community.
International Federation of the Phonographic Industry CEO Victoria Oakley said as a domain for the global music community, available only to verified artists, companies and organisations active in the music ecosystem, .MUSIC would be a valuable tool, strengthening trust and assuring authenticity.
