Gold Coast just the ticket for Netflix’s Wonka reality show

Gene Wilder as Willy Wonka. | Newsreel
The world of Willy Wonka, made famous by Gene Wilder, is be reimagined on the Gold Coast. | Photo: Warner Bros (Wikipedia)

Some of Queensland’s finest creatives have brought to life a whimsical wonderland on the Gold Coast for a one-of-a-kind Netflix reality show.

Screen Queensland CEO Jacqui Feeney said Eureka Productions has begun filming the Willy Wonka-inspired competition series, The Golden Ticket at the Village Roadshow Studios.

Ms Feeney said The Golden Ticket would see lucky contestants have the chance to enter Wonka’s Chocolate Factory, but only if they found a golden ticket and then had the ability to “adapt, strategise and withstand the unknown” to make it through.

She said the production was set inside a retro-futuristic dreamscape.

“This high-stakes social experiment will challenge players not just physically, but mentally as they navigate games, tests and temptations designed to probe their instincts, resilience and ability to thrive in chaos.”

Ms Feeney said The Golden Ticket would enjoy some of the magic that made Ludo Studio’s Allen and Film 44’s The Mosquito Bowl such successful shoots recently.

“Queensland excels at creating immersive visual worlds to enhance storytelling.

“Repeat business is a mark of trust in our state’s screen sector and highlights that it’s not only our incentives that make Queensland a production destination of choice—it’s also our renowned crews, first-class facilities, locations and lifestyle.”

Eureka Co-CEO Chris Culvenor said partnering with Netflix on The Golden Ticket had been a dream project.

“Bringing this world of imagination to life on the Gold Coast couldn’t be more fitting — the region’s incredible talent, creativity and energy make it the perfect home for such an extraordinary production.”

State Arts Minister John-Paul Langbroek said the ambitious series was secured through Screen Queensland’s Production Attraction Strategy and would benefit from the state’s highly skilled local screen practitioners and well-equipped production services businesses.

“The Government is pleased to welcome Netflix back to Queensland with The Golden Ticket, a production that will contribute an estimated $17 million to the local economy while supporting more than 210 employment opportunities,” Minister Langbroek said.

“Where better to realise the bold and imaginative universe of Wonka than here in the sunshine state, Australia’s own production paradise.”