By Susan Schwartz
Korean skincare is one of the biggest beauty trends in recent years – and it’s finally hit the mainstream with Coles introducing some of the most viral, powerhouse brands.
Beauty of Joseon and COSRX frequently top the K-beauty list of must-have products and will arrive in stores on September 25.
Beauty of Joseon is famous globally for its cult-favourite sunscreens and herb-infused serums. COSRX is widely loved for its Advanced Snail 96 Mucin Power Essence and BHA/acne treatments.
Well-established legacy brand The Face Shop is famed for its cleansers and sheet masks, while Skinfood is gaining visibility for its gentle, food-extract formulas.
The Face Shop and Skinfood will be stocked for a limited time until November 3, 2026.
In-store now is TonyMoly – known for its fun approach to packaging and accessible creams and masks – and Real Nature face masks in sheet format.
Coles Business Category Manager Health, Beauty and Baby Kate O’Connor said the launch was designed to bring trend-led skincare to stores.
“The launch comes as K-beauty continues to capture global attention, driven by social media, ingredient-led discovery, and growing customer interest in easy and effective skincare routines,” Coles said in a statement.
“On TikTok, #kbeauty content has attracted more than 40 billion views globally in the past four months, demonstrating the huge appetite for Korean skincare and beauty trends.”
