A $220m West End development has been launched to the public with more than half the residences already sold, one at a suburb record.
McNab Group Executive Chairman Michael McNab said nearly 60 per cent of units at The Tannery had sold before the project’s public launch this week, including a new suburb record being set at $2.57m for a two-bedroom apartment.
Mr McNab said the solid early sales reflected growing demand for larger, lifestyle-focused apartments that prioritised wellbeing and combined heritage character, resort-style amenity experiences and premium design in Brisbane’s sought-after West End.
“Selling more than half the project before public sales open, tells us buyers are actively seeking apartments that offer something genuinely different,” he said.
“At The Tannery, we’ve deliberately invested in creating places where residents can move, unwind, work and connect every day ‒ not just somewhere to live. That’s why we’ve transformed the original tannery into The Retreat, a dedicated wellness sanctuary that sits at the heart of the community.
“The Tannery also reflects the confidence we’re seeing in Brisbane’s long-term outlook, supported by strong population growth, housing demand, constrained supply and significant investment ahead of the 2032 Olympic and Paralympic Games.”
Mr McNab said The Tannery was designed in collaboration with Cottee Parker Architects, Aspect Studios and Tom Mark Henry, delivering generous two-, three- and four-bedroom residences across 11 levels.
He said the public launch of sales coincided with the announcement of a significant new partnership with Queensland Ballet, whose home at the Thomas Dixon Centre sits alongside The Tannery and shares its origins with the Dixon family.
“The Tannery and the Thomas Dixon Centre are two great examples of how historic buildings can be thoughtfully reimagined for future generations while continuing to serve our community,” Mr McNab said.
“Just as we’re preserving the original tannery as a place for people to connect, Queensland Ballet has transformed the neighbouring Thomas Dixon Centre into one of Australia’s leading cultural destinations.”
Queensland Ballet Executive Director Dilshani Weerasinghe said the partnership with McNab reflects a shared commitment to preserving Queensland’s heritage while investing in its future.
“McNab understands that great places are more than buildings. They are where communities come together, stories are shared and lasting memories are created. That philosophy aligns beautifully with Queensland Ballet’s mission to inspire, connect and enrich lives through dance,” Ms Weerasinghe said.
