First Nations artists will provide the foundation of Tourism Australia’s future campaigns through a suite of new works.
Tourism Australia Acting Managing Director Robin Mack said Expressions of Interest were now open from First Nations artists to create a suite of artworks representing the interconnected Songlines of Country.
Mr Mack said Songlines artwork would feature across Tourism Australia’s campaigns, content, and marketing materials.
“The project honours Songlines as living archives of Country, law and relationship,” he said.
“The use of Songlines is an opportunity to honour the deep cultural knowledge that has shaped this continent for over 65,000 years – in a way that acknowledges Country, celebrates living cultures, and invites audiences to come and experience Australia through a deeper lens.”
Mr Mack said the invitation to First Nations artists to develop the Songlines would be led by YarnnUp, a First Nations-owned agency, who would administer the EOI process on behalf of Tourism Australia.
He said YarnnUp would safeguard cultural integrity at every stage, supporting artists and ensuring the project remained accountable to Country, Elders and cultural protocols.
YarnnUp Managing Director William Trewlynn said Songlines carried responsibilities that reached across generations.
“This project ensures they are held with care – protecting what is sacred, sharing what is appropriate, and inviting the world to see Australia through the depth of First Nations cultural leadership,” Mr Trewlynn said.
