Australia has beefed up its sustainability credentials at World Expo 2025, which started in Osaka, Japan, this week.
The event, which runs until October and is expected to attract 28 million visitors, has announced that Australian beef is the only “sustainable protein supplier” at the Expo.
Meat and Livestock Australia (MLA) Regional Manager for Japan & Korea Travis Brown said the certification was achieved following a rigorous process.
“After working with Expo officials, Australian beef has met all the criteria to be recognised as a sustainable supplier,” Mr Brown said.
“It stands out as the only protein globally to receive this certification,” he said.
Mr Brown said the sustainable supplier status was achieved by meeting the Expo’s Code of Sustainable Procurement, including:
- Environmental Responsibility: Minimisation of environmental impact by adopting practices such as reducing carbon emissions, promoting energy efficiency, and supporting a circular economy.
- Social Responsibility: Ethical labour practices, fair treatment of workers, and contributions to local communities.
- Economic Sustainability: Demonstrating long-term economic viability while supporting local economies and fostering innovation.
- Transparency and Compliance: Complying with traceability guidelines and participating with reviews to ensure adherence to the sustainability standards.
“Having the industry certified allows all of us to promote and share this point in our discussions, negotiations and promotions where sustainability is an ever-increasing factor in buying and purchasing decisions,” Mr Brown said.
MLA Managing Director Michael Crowley said Australian beef and lamb would feature prominently at the Australian Pavilion, which is a major feature of the Expo.
Mr Crowley said Japan was the second largest beef export market for Australia in 2024, importing 247,605 tonnes of beef worth $2.07 billion.
“Australia has the opportunity to enhance Japan’s beef demand into the future by continuously reinforcing the sustainability of beef, and leveraging Australia’s reputation as a safe, natural and trusted supplier,” he said.
